I build design organizations
that make complex products
easier to use. Easier to ship.
Easier to grow.
Jesse Lowe · Senior design leader
Enterprise SaaS · AI · Design systems · Product strategy
Nine independently evolved products created a fragmented customer experience that limited cross-product adoption across the portfolio.
Barracuda customers were exceeding their license counts with no in-product visibility into the gap, creating $46M in annual revenue leakage the business had no systematic way to recover.
AI was accelerating engineering's delivery pace faster than design's cycle time could keep up with, compressing design's window to contribute before implementation decisions were made.
Barracuda's designers were distributed across product silos with no shared leadership, no operating standards, and no mechanism for solving portfolio-level problems.
Barracuda's design-to-development process depended on handoff ceremonies that couldn't scale. AI tools made the problem worse: developers using AI without design system context generated incorrect code in 60 to 80 percent of attempts, creating a new form of rework on top of an already slow process.
Designed a unified, customizable reporting system that lets security professionals act on data, demonstrate value to stakeholders, and eliminate manual workarounds.